Finished all sections, templates, and QA. Waiting to submit a marketplace update that will address a lot of the bugs and gaps that have been nagging at me. Having those known issues sitting in the back of my mind was a real drag — glad to be putting them to bed.
The update includes:
Feeling more confident that this puts the product in a stronger position for a wider range of buyers — both individual companies and agencies (who I expect will be more critical).
Demo site refreshed. Swapped out the templates to use the new Generator Docs theme.
Development workflow is finally organized. I now have a dedicated theme for each purpose: docs, demo templates, agency website, and dev/sandbox. Didn't have this a month ago. Really glad I took the time to plan it out and align it with local workflows — it's going to make scaling a lot more manageable.
Sales & Business Pulse
Last month was the slowest in years — only 5 sales. Concerning, though it always feels that way. Starting to notice an uptick in inbound interest, particularly from Europe:
Noticing a pattern of demand from Germany and Denmark specifically. Not sure what's driving it but worth paying attention to.
Today's Plan
Morning — Email blast. Write an announcement email covering the product updates: new sections, new modules, improved functionality. Include a price increase notice to create urgency. The email will also dictate which links I need, so once it's written I'll update the corresponding landing pages to make sure they're optimized for design and conversion.
~2 PM — Send the blast.
After that — Rest. I've been pushing hard. Afternoon is a planned wind-down.
Bigger Picture: Documentation Sprint
Once the email is out, shifting focus to documentation. Goal: make it good enough that I can fully step away when I leave for the Camino.
Documentation scope:
The Camino is functioning as a forcing function to build a business that can run without me. That framing is keeping me motivated on this part.
Open Question / Tension I'm Sitting With
There's a real tension around timing the marketing push right now. Pros: I need the cash after a slow month, the product is in a solid place, and using April as an implementation + feedback sprint makes sense.
The hesitation: a big product update will likely bring backwards compatibility complaints and new support tickets. With roughly 4–6 weeks until the Camino, I'm uncertain how that tail plays out.
Current working plan:
Not ideal since I'd rather disconnect, but acceptable if it's just an hour of triage a day. Still not totally sure — going to have to find out.