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Shipping Updates, Slow Sales, and the Camino Deadline

  David Roma  ·  2 minute read

Finished all sections, templates, and QA. Waiting to submit a marketplace update that will address a lot of the bugs and gaps that have been nagging at me. Having those known issues sitting in the back of my mind was a real drag — glad to be putting them to bed.

The update includes:

  • A robust sections library
  • Improved starter templates
  • Better modules overall

Feeling more confident that this puts the product in a stronger position for a wider range of buyers — both individual companies and agencies (who I expect will be more critical).

Demo site refreshed. Swapped out the templates to use the new Generator Docs theme.

Development workflow is finally organized. I now have a dedicated theme for each purpose: docs, demo templates, agency website, and dev/sandbox. Didn't have this a month ago. Really glad I took the time to plan it out and align it with local workflows — it's going to make scaling a lot more manageable.

Sales & Business Pulse

Last month was the slowest in years — only 5 sales. Concerning, though it always feels that way. Starting to notice an uptick in inbound interest, particularly from Europe:

  • Had a live chat yesterday from a customer in Germany who wants to book a demo so his security team can vet the product
  • Had a solid sales call two days ago (8 AM) with someone named Lan — also German, I think

Noticing a pattern of demand from Germany and Denmark specifically. Not sure what's driving it but worth paying attention to.

Today's Plan

Morning — Email blast. Write an announcement email covering the product updates: new sections, new modules, improved functionality. Include a price increase notice to create urgency. The email will also dictate which links I need, so once it's written I'll update the corresponding landing pages to make sure they're optimized for design and conversion.

~2 PM — Send the blast.

After that — Rest. I've been pushing hard. Afternoon is a planned wind-down.

Bigger Picture: Documentation Sprint

Once the email is out, shifting focus to documentation. Goal: make it good enough that I can fully step away when I leave for the Camino.

Documentation scope:

  • How-to docs (full coverage)
  • Onboarding video → clean written onboarding document from transcript
  • Usage video + transcript for every module

The Camino is functioning as a forcing function to build a business that can run without me. That framing is keeping me motivated on this part.

Open Question / Tension I'm Sitting With

There's a real tension around timing the marketing push right now. Pros: I need the cash after a slow month, the product is in a solid place, and using April as an implementation + feedback sprint makes sense.

The hesitation: a big product update will likely bring backwards compatibility complaints and new support tickets. With roughly 4–6 weeks until the Camino, I'm uncertain how that tail plays out.

Current working plan:

  • Make docs as self-serve as possible
  • Use April to do the promotion and work through product feedback
  • Bring the laptop on the Camino if needed — most support requests would come in during morning hours in the US (afternoons at the hostel)

Not ideal since I'd rather disconnect, but acceptable if it's just an hour of triage a day. Still not totally sure — going to have to find out.