daveroma

PPC Benchmark Tool

Use this simple tool to check PPC benchmarks across 16 industries. The data is based on a sample of 14,197 US-based WordStream client accounts.

Show me the average for Ads

About the PPC Benchmark Tool

I developed the PPC benchmark tool using the Vue.js JavaScript framework, the Vuetify Material Component Framework, and the Chart.js JavaScript charting library.

My intention for this tool is give PPC campaign managers (myself included) quick and easy access to PPC benchmark data; an essential component for establishing a baseline during the creation of new PPC campaigns, and to help with the evaluation of active PPC campaign performance as well.

The data is based on a sample of 14,197 US-based WordStream client accounts across 16 verticals who were advertising on Google’s Search and Display networks between August 2017 and January 2018. All currency values are posted in USD.

I'm working on adding Facebook Ads and Linkedin Ads benchmark data as we speak so follow me on Twitter and I'll announce those updates once they're complete!