I've been thinking about this a lot lately, and my own product keeps proving it to me.
I want Generator to scale. I want 30, 50, 100 installs a month. I want agencies reselling it to their entire client base. I can see that future clearly. But here's the thing — if that wave of customers showed up tomorrow, it would hurt me more than help me.
One of my agency resellers just told me his customers were disappointed that the demo site promised more than the product delivered. That's one reseller with a handful of clients. Now imagine that same disappointment at scale — dozens of agencies, hundreds of end users. Bad reviews. Burned relationships. A reputation problem I'd have to dig out of.
The product isn't there yet. It needs fewer bugs, more features, better documentation, tighter systems. I know that. And I think there's something to the idea that what you want doesn't show up until you've built the foundation to hold it.
It's not that the vision is wrong. The vision is right. But vision without foundation is just frustration. You end up mad that reality doesn't match the future you can already see — and meanwhile you're skipping the work that would actually bring that future closer.
So the job isn't just to want the thing. It's to build the environment where the thing can actually land without destroying you. Get clear on what you want. Then ask yourself honestly: if it showed up today, could you handle it? Could your systems handle it? Would it create growth or chaos?
If the answer is chaos, that's not a reason to give up on the vision. It's a signal that the work right now is foundation and creating an environment that can handle your vision.